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Looking around for some reading on social media, we found a nice, and fairly complete, summary. Here is an excerpt:

"Why are social media platforms so popular?
Human beings are social creatures, we thrive on, and in fact need, social interactions to maintain a healthy life and mind.

Social media taps into these primal needs and so it should come as no surprise that social media sites and social media apps are so popular today.

But there is more to them than that. Social media apps offer users some valuable features."

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